
Practical Solar in the News
- New York House magazine June 2009 "Grab the Sun with Heliostats"
- Habitat magazine 5/25/09 "The Weekly New Product: Practical Solar Heliostat System"
- Newscenter 5 Boston (WCVB TV) 4/27 & 4/28 "Man Turns House Into Sustainable Showpiece"
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The Energy Dude 4/11/09 1-hr web radio interview with Practical Solar founder Bruce Rohr
(Search by date or Call ID 40649)
- The Patriot Ledger 3/26/09 "Canton man’s company shines light on inexpensive uses of solar energy"
- Northeast Sun Spring 2009 "The Promise of Small Heliostats: The engineer behind Boston-based start-up Practical Solar explains why heliostats will play a role in the future of solar power - but not in the (enormous power tower) way you might think" (or click here for a scanned PDF)
- BuildingGreen.com 3/09/09 online & April 2009 print "The First Practical Heliostat" (or click here for a PDF)
- Solar Today March 2009 "PC Controls Residential-Scale Heliostat"
- Green-Energy-News.com 2/15/09 "Reflecting Light for Energy"
- Solar Industry Magazine 2/09/09 online & March 2009 print "Practical Solar Releases New Heliostat System"
About Practical Solar
Practical Solar is dedicated to introducing solar energy products that are truly practical. Most solar energy products reduce dependence on fossil fuels and help protect the environment. However, many have not enjoyed commercial success due to relatively low energy output and high installation cost. Others have failed for lack of reliability. Practical Solar products are designed to reliably meet significant energy needs and yield a positive return on investment. Our system can be practically deployed to support energy needs of businesses, homes, farms, and other organizations large and small.
Practical Solar was founded by Bruce Rohr, CEO and President. Mr. Rohr has four decades of success in creating new technologies for the commercial marketplace. Cambridge Technology, Inc., founded by Mr. Rohr in 1980, introduced the world's most sensitive instrument for measuring contractile properties of tissues, a fluorometer with performance characteristics comparable to competitive offerings 5X the cost, and a host of other cutting-edge medical research instruments. In 1988 Mr. Rohr developed and patented a capacitance position detector, improving the repeatability of closed loop optical scanners by 1-2 orders of magnitude. This spawned a series of new products and industries for moving laser applications.
David Howell, JD, MBA, the COO of Practical Solar, joined Cambridge Technology in 1994 as General Manager. Mr. Howell succeeded Mr. Rohr as President, and the company went on to become the world market leader in closed loop optical scanners. Previously Mr. Howell started up Phoenix West Corporation, which achieved profitability in one year. Mr. Howell has over 25 years of experience in manufacturing companies. In recent years Mr. Howell as Consultant has specialized in strategic planning, profitability enhancement, and general management.
Practical Solar, Inc. is a Massachusetts "C" Corporation. The company seeks industry partners to develop important ancillary products. A network of Distributor / Installers is being established. Revenue shipments commenced in Q1 of 2009.
